Version: 1.0.0
Customer-facing product names, slugs, and opening copy must be written for researchers, not for supplier catalogs.
The storefront should make it immediately clear:
- What the product is
- What workflow or use case it supports
- What meaningful qualifier distinguishes it from similar options
Long supplier model strings, OEM jargon, and internal abbreviations usually fail all three tests and should stay internal-only.
Write the public title around the researcher's buying question, not the supplier's naming scheme.
Preferred pattern:
<product type> + <primary use or application> + <meaningful qualifier when needed>
Examples of meaningful qualifiers:
- Sample throughput
- Capacity or chamber size
- Format or compatible plate/tube type
- Temperature range
- Benchtop vs floor-standing form factor
- Manual vs automatic workflow
- Lead with the instrument or consumable name researchers recognize.
- Add the use case when it materially improves clarity.
- Add one concise qualifier only when it helps selection.
- Keep the title readable in plain English.
- Do not start with model numbers, supplier series names, or abbreviations that only matter internally.
- Do not expose OEM names or OEM SKUs in the title.
- Build the slug from the customer-facing title, not from the supplier page URL.
- Keep only clear product and usage terms.
- Remove OEM names, OEM model numbers, supplier abbreviations, and filler words.
- Favor short descriptive slugs that a researcher can understand out of context.
The first sentence or paragraph must quickly answer:
- What is the product?
- What is it used for in the lab?
- What is the deciding characteristic of this version?
Do not open with supplier history, generic marketing language, or dense model terminology.
Keep these internal:
- Supplier model numbers
- OEM series codes
- Supplier filenames
- Supplier page jargon that is not researcher-meaningful
Keep these public when verified from source:
- Product type
- Application or workflow
- Operating ranges
- Capacity, size, and throughput
- Compatibility details
- Compliance or material details that affect purchasing decisions
Rewrite the title and slug if any of the following are true:
- A researcher cannot tell what the product does from the title alone.
- The slug contains model fragments, uppercase code strings, or supplier shorthand.
- The title sounds like a supplier catalog line item instead of a buyer-facing product.
- The most important buying signal is buried behind model jargon.
| Avoid |
Prefer |
BK-VET02 Vertical Electrophoresis Tank |
Vertical Electrophoresis Tank for PAGE |
BTH-VI Tissue Flotation Water Bath Slide Dryer |
Tissue Flotation Water Bath and Slide Dryer |
MC-5A Muffle Furnace |
Benchtop Muffle Furnace for High-Temperature Ashing |
- Watson should generate titles and opening copy using this policy.
- Neil should preserve the same researcher-first wording in SEO fields and slugs.
- Reviewers should reject products whose title or slug still reads like supplier inventory jargon.